ΤεχνολογίαPIM

PIM (Product Information Management)

Σύντομη απάντηση

The source system for all product data - attributes, images, descriptions - distributed to every channel.

Βασικά συμπεράσματα

Website with one description, marketplace with another, brochure with a third
Desynced images between channels → customer complaints
Marketplaces rejecting listings for missing attributes
Spec change → update in 6 places

Definition

PIM (Product Information Management) is the platform that centralizes all product data (technical attributes, images, multilingual descriptions, datasheets, certifications) and distributes them consistently to all sales channels: website, marketplace, B2B portal, printed catalogue, retailers via GDSN.

The problem without PIM

Website with one description, marketplace with another, brochure with a third

Desynced images between channels → customer complaints

Marketplaces rejecting listings for missing attributes

Spec change → update in 6 places

PIM in CRMconnect

CRMconnect PIM includes an approval workflow (draft → review → publish), versioning, translations (RO/EN/HU/BG/EL), and a direct connector to OMS + marketplaces (push sync on every approved change).

Ενημέρωση: 2026-07-17

Συχνές ερωτήσεις

Are PIM and ERP the same?+

ERP has SKU + price + stock. PIM has every marketing/technical attribute + media + translations. They are complementary.

Πού ταιριάζει το CRMconnect

Marketplace Connector Software OMS

Θέλετε να δείτε το CRMconnect σε λειτουργία;

Εξατομικευμένο demo σε 30 λεπτά, χωρίς κάρτα, χωρίς δέσμευση.

Σχετικοί όροι

Εμπόριο B2B