Logistics

Returns Rate

Σύντομη απάντηση

The percentage of orders or products returned out of those delivered, an indicator of experience and operations health.

Βασικά συμπεράσματα

Mismatched product descriptions/photos
High COD refusal rate
Picking errors (wrong product)

What returns rate is

Returns rate measures how many orders or units come back, as a percentage of those delivered. It includes returns from delivery refusal (COD), legal withdrawal or defective products.

Why it matters to the board

Returns cost double (round-trip transport + reprocessing) and lock stock. A high return rate signals problems in product description, quality or delivery process.

Common causes

Mismatched product descriptions/photos

High COD refusal rate

Picking errors (wrong product)

How CRMconnect helps

CRMconnect tracks returns rate per SKU, channel and reason, manages the reverse-logistics flow (RMA, inspection, restock) and surfaces systemic causes.

Πραγματικό παράδειγμα

A seller had high returns on a few SKUs. Reason analysis in CRMconnect showed wrong descriptions; fixing them cut the return rate on those items by 40%.

Ενημέρωση: 2026-07-17

Συχνές ερωτήσεις

What return rate is normal?+

It varies widely by category (fashion far higher than FMCG). What matters is the trend and per-SKU/channel comparison, not an absolute figure.

How do I reduce returns?+

Through accurate descriptions, fewer picking errors and fewer COD refusals. Reason analysis shows where to act.

Πού ταιριάζει το CRMconnect

Software OMS Software WMS Conectori ERP

Θέλετε να δείτε το CRMconnect σε λειτουργία;

Εξατομικευμένο demo σε 30 λεπτά, χωρίς κάρτα, χωρίς δέσμευση.

Σχετικοί όροι

Λειτουργίες