ΟικονομικάGMROI

GMROI (Gross Margin Return on Inventory)

Σύντομη απάντηση

The metric showing how many euros of gross margin you generate for each euro invested in inventory.

Βασικά συμπεράσματα

Comparing real profitability between SKUs/categories
Listing/delisting decisions
Allocating working capital to stock that performs

What GMROI is

GMROI (Gross Margin Return on Inventory Investment) = gross margin / average inventory cost. A GMROI of 3 means €3 of margin for every €1 held in stock. It combines profitability with capital efficiency.

Why it matters to the board

GMROI links margin with inventory turnover - two things managers often view separately. A high-margin but slow-turning product can have worse GMROI than a low-margin but fast one.

How it is used

Comparing real profitability between SKUs/categories

Listing/delisting decisions

Allocating working capital to stock that performs

How CRMconnect helps

CRMconnect combines margin data with real inventory turnover to highlight low-GMROI SKUs (candidates for markdown/delisting) and top performers, optimising locked capital.

Πραγματικό παράδειγμα

A retailer kept a high-margin but very slow-turning product. GMROI analysis in CRMconnect showed it locked more capital than it generated; replacing it raised inventory return.

Ενημέρωση: 2026-07-17

Συχνές ερωτήσεις

Why isn't margin alone enough?+

High margin with slow turnover can lock capital without return. GMROI corrects this, measuring margin per euro of stock, not just per sale.

What GMROI is good?+

Above 1 means stock generates more than it's worth; targets vary by industry. What matters is SKU comparison and the trend.

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