Headless Commerce
Σύντομη απάντηση
A commerce architecture where the frontend (storefront) is separated from the backend (orders, stock, checkout) and communicates via API.
Βασικά συμπεράσματα
- Multiple frontends on the same backend
- Fast launch of new channels
- Technology freedom on presentation
What headless commerce is
Headless commerce separates the presentation layer (site, app, kiosk) from the back-end commerce logic (products, prices, cart, orders). The two communicate via API, allowing any frontend without rewriting the backend.
Why it matters to the board
It enables fast launch of new channels (web, mobile, marketplace, B2B) over the same operational logic, without duplicating systems. Growth flexibility without rip-and-replace.
Advantages
- Multiple frontends on the same backend
- Fast launch of new channels
- Technology freedom on presentation
How CRMconnect helps
CRMconnect can act as a headless operational layer: it exposes stock, prices, orders and statuses via API to any storefront or channel, orchestrating fulfilment regardless of the frontend that generated the order.
Πραγματικό παράδειγμα
A company launched a new B2B portal over the CRMconnect layer without touching the existing commerce backend, reusing the same stock and order APIs.
Ενημέρωση:
Συχνές ερωτήσεις
Does headless mean I have no site?+
No. It means the site (frontend) is separated from commerce logic and communicates via API, and can be changed or multiplied independently.
Why is it useful for omnichannel?+
Because the same operational backend feeds multiple channels, so stock and orders are consistent across web, app, marketplace and B2B.
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Σχετικοί όροι
REST API
The standard HTTP integration interface for data exchange between systems.
ΤεχνολογίαGraphQL
A query language for APIs that lets the client request exactly the data it needs, in a single call.
ΛειτουργίεςOmnichannel fulfilment
Fulfilling orders from unified stock across all sales channels, with a consistent experience wherever the customer buys.
ΛειτουργίεςOrder orchestration
Automatically coordinating each order's lifecycle from capture to delivery, across channels and warehouses.