Trade Promotion
Σύντομη απάντηση
A promotional action between supplier and retailer/distributor: discounts, rebates, co-funding aimed at boosting sales.
Βασικά συμπεράσματα
- Measuring real ROI per promotion
- Reconciling deductions and self-billing
- Effect on forecasting (artificial peaks)
What trade promotion is
Trade promotion covers the discounts, rebates, volume bonuses and co-funding a supplier grants a retailer or distributor to boost sales of a product over a period (shelf, listing, campaign).
Why it matters to the board
Trade promotions are among the largest expenses of an FMCG manufacturer, yet hard to measure. Without traceability, much promotional budget is lost with no effect (unjustified deductions, uncontrolled promotions).
Challenges
- Measuring real ROI per promotion
- Reconciling deductions and self-billing
- Effect on forecasting (artificial peaks)
How CRMconnect helps
CRMconnect links promotions to real orders and deliveries, helps reconcile deductions/self-billing and corrects the forecast for promotional peaks, giving visibility into spend effectiveness.
Πραγματικό παράδειγμα
A manufacturer couldn't measure promotion effectiveness. Linking promotions to real sales in CRMconnect, it identified campaigns without ROI and redirected budget to those that performed.
Ενημέρωση:
Συχνές ερωτήσεις
Why are trade promotions hard to manage?+
Because they involve deductions, self-billing and forecast effects, and without traceability the real ROI per promotion stays unknown.
Does CRMconnect calculate the promotion budget?+
CRMconnect isn't trade-spend financial software, but it provides the real operational data (orders, deliveries, deductions) that make effectiveness measurement possible.
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Σχετικοί όροι
Contract pricing
Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time.
Εμπόριο B2BVolume Discount
A price reduction granted when quantity thresholds are exceeded, to encourage larger orders.
ΛειτουργίεςDemand Forecasting
Estimating future demand per product based on sales history, seasonality and external factors.
ΟικονομικάSelf-billing
The model where the buyer issues the invoice on the supplier's behalf, based on confirmed receipt.