Personalised B2B catalogue
Σύντομη απάντηση
Assortment and product content displayed differently per customer, by contract, region or segment.
Βασικά συμπεράσματα
- Restricted assortment — the customer sees only what they may order
- Hidden products — items unavailable to certain segments
- Enriched content (PIM) — sheets, attributes, images, documents
- Recommendations — complementary products, up-sell
What a personalised catalogue is
A personalised catalogue shows each B2B customer only the products relevant to them: the contracted assortment, products allowed in their region, or the negotiated range — not the entire catalogue.
Forms of personalisation
- Restricted assortment — the customer sees only what they may order
- Hidden products — items unavailable to certain segments
- Enriched content (PIM) — sheets, attributes, images, documents
- Recommendations — complementary products, up-sell
Why it matters
A personalised catalogue increases relevance and order speed, avoids erroneous orders on disallowed products, and supports commercial strategy (channels, regions, exclusivities).
How CRMconnect helps
CRMconnect combines product data (PIM) with per-customer commercial rules to deliver a personalised catalogue in the portal, with rich sheets and the correct assortment for each account.
Πραγματικό παράδειγμα
A manufacturer with exclusive regional distribution showed everyone the same catalogue, generating orders from unauthorised regions. With CRMconnect's personalised catalogue, each distributor sees only their range, removing channel conflicts.
Ενημέρωση:
Συχνές ερωτήσεις
Can I hide products for certain customers?+
Yes. The assortment is configured per customer or segment, so each account sees only allowed products, with their contract prices.
What role does PIM play here?+
PIM supplies the rich product content (attributes, images, documents) shown in the catalogue, ensuring consistent, complete sheets for each customer.
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Σχετικοί όροι
B2B Portal
An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.
Εμπόριο B2BContract pricing
Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time.
ΤεχνολογίαPIM (Product Information Management)
The source system for all product data - attributes, images, descriptions - distributed to every channel.
Εμπόριο B2BPunchOut (cXML / OCI)
A mechanism where the buyer browses the supplier catalogue directly from their own procurement system.