If you are using HubSpot but your orders still end up in spreadsheets or stuck in the ERP, the issue is not your marketing CRM, but the lack of an operational layer. CRMconnect is the alternative for B2B companies with physical inventory and field agents: the same pipeline, but extended to order, delivery, and payment.
| Criterion | CRMconnect | HubSpot |
|---|---|---|
| Common migration trigger | Need for full flow through to invoicing | Remains focused on inbound marketing |
| ERP Integration | Natively sits above your existing ERP (SAP, Microsoft Dynamics, Sage, NetSuite) via API: master data, prices, stocks, balances, and documents sync bidirectionally. | Via third-party connectors |
| EU Compliance | Built-in e-invoicing (Peppol / EN 16931) and electronic transport documents; bank reconciliation maps to your chart of accounts; documents sync to the ERP for final accounting. | Requires local workarounds |
| Operational Depth | B2B Portal, EDI, WMS, and inventory | Outside core scope |
We export your contacts, companies, and deals, import them into CRMconnect, rebuild your pipeline, and link your ERP. Marketing tools can stay where they are if they already perform well.
Orders are entered once, prices and stock levels are live, and the invoice is generated within the same workflow.
Start your free trial and import an export from your current CRM.