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CPG Trade Promotions

How many of your trade promotions are truly profitable?

Trade promotions = 20-60% of sales, but many have negative ROI. Companies that analyze digitally are 23% more profitable.

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Trade Promotion Parameters

200.000 EUR
30
800.000 EUR
18%
28%
45%

Results are indicative estimates based on the data you enter and do not constitute a contractual guarantee of performance or savings.

€0

Wasted budget / year

0

Negative ROI promotions

€0

Gain from optimization

0%

Platform ROI

Promotion Effectiveness: Current vs. Optimized

Recovery of inefficient promotion budget50.000 EUR
Additional revenue from optimized lift111.283 EUR
Annual Gain161.283 EUR

Trade Promotion Maturity

Trade Promotion Risk (lower = better)

Cost vs. Gain

Annual License4.392 EUR
Implementation2.500 EUR
Total Year 16.892 EUR
Annual Savings161.283 EUR
1month payback

🟢 Fast Payback

Estimated ROI

0%

+23% Promotion Profitability (benchmark)

Make Every Promotion Profitable

Recover 50.000 EUR of wasted budget and gain 111.283 EUR additional incremental revenue.

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Frequently Asked Questions

What types of promotions does it support?

Volume discounts, buy X get Y, listing fees, display allowances, co-op advertising, markdown funds, loyalty bonuses - all with ROI tracking.

How does it measure promotion ROI?

Comparison of incremental sales vs. baseline, cost per incremental unit, lift analysis per retailer, category, and period.

Does it integrate with POS data?

Yes. Import sell-out data from retailers for precise measurement of promotional impact at the shelf.

Does it work with accruals and deductions?

Yes. Automated accruals tracking, matching deductions with promotions, reconciliation, and financial reporting per campaign.

How does it plan promotions?

Collaborative calendar, what-if simulation, budget per retailer/category, workflow approvals, constraint checking (overlap, cannibalization).

Is it secure for commercial data?

End-to-end encryption, EU storage, access control per brand manager and retailer, full audit trail.

Frequently asked questions

CPG Trade Promotions - FAQ

How we determine which trade promotions are truly profitable.