Syncing Google Calendar with CRMconnect means every meeting, client visit or follow-up created in the CRM automatically appears in the rep's Google Calendar - and the other way around. The sync is two-way, propagates within seconds and keeps the link between the event and the CRM customer, so activity reporting fills itself in.
In most sales teams meetings live in Google Calendar while opportunities live in the CRM. The result is predictable: managers cannot see from the CRM how much time the team actually spends in front of customers, and reps retype their day at the end of it. Both cost money - the first in decisions made on incomplete data, the second in hours lost every week.
Each user connects their own Google account through standard OAuth - CRMconnect never asks for or stores the Google password. Once connected, the sync runs both ways.
Once the calendar lives in the CRM, activity becomes measurable without manual reporting. You can see how many meetings each rep had in a week, which accounts have not been visited in over 60 days, and how long it takes from first meeting to signature - per team and per territory.
We sync calendar events and attendees. We do not read or store Gmail message content, and events marked private in Google Calendar stay private: the CRM shows only a busy slot, with no title and no details.
Yes. Events created in CRMconnect appear in Google Calendar, and events created in Google can be attached to a CRM customer. Changes and cancellations propagate both ways within seconds.
No. The connection uses OAuth, Google's official mechanism. CRMconnect only receives calendar access, which you can revoke at any time from your Google account or from the CRM.
Events marked private in Google Calendar show up in the CRM only as a busy slot, with no title and no attendees. Nobody on the team sees their content.
Yes. CRMconnect also connects to Microsoft 365 / Outlook calendars, with the same two-way behaviour and the same privacy rules.
Connecting an account takes under a minute and each user does it themselves. For larger teams it can be enabled centrally during onboarding.
Connect the calendar, add your first reps and track real sales activity from week one.