TechnologyPIM

PIM (Product Information Management)

Quick answer

The source system for all product data - attributes, images, descriptions - distributed to every channel.

Key takeaways

Website with one description, marketplace with another, brochure with a third
Desynced images between channels → customer complaints
Marketplaces rejecting listings for missing attributes
Spec change → update in 6 places

Definition

PIM (Product Information Management) is the platform that centralizes all product data (technical attributes, images, multilingual descriptions, datasheets, certifications) and distributes them consistently to all sales channels: website, marketplace, B2B portal, printed catalogue, retailers via GDSN.

The problem without PIM

Website with one description, marketplace with another, brochure with a third

Desynced images between channels → customer complaints

Marketplaces rejecting listings for missing attributes

Spec change → update in 6 places

PIM in CRMconnect

CRMconnect PIM includes an approval workflow (draft → review → publish), versioning, translations (RO/EN/HU/BG/EL), and a direct connector to OMS + marketplaces (push sync on every approved change).

Last updated: 2026-07-17

Frequently asked

Are PIM and ERP the same?+

ERP has SKU + price + stock. PIM has every marketing/technical attribute + media + translations. They are complementary.

Where CRMconnect fits

Marketplace Connector Software OMS

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Related terms

B2B commerce