← All CRM modules

PIM Product Information System

PIM (Product Information System) is the native CRMconnect module that provides central control over your product catalogue-including descriptions, specifications, media, and pricing-ensuring automated and consistent distribution across all sales channels, such as e-commerce sites, marketplaces, and B2B portals.

Want to see the PIM module in action?

Start your 14-day free trial today, no card required, and see your digitised product workflow live in days. Pricing starts from 12 EUR per user per month.

PIM Product Information System in your team's daily work

Master your product catalogue with automated, consistent distribution across all sales channels.

Echipă de vânzări analizând împreună datele din CRMconnect pe laptop

Key Benefits

  • **A single source of truth** for product data, automatically distributed wherever it is needed.
  • **Eliminate discrepancies** in descriptions or pricing between your website, B2B portal, and digital catalogues.
  • **Accelerate Time-to-Market** for new products-input data once and publish everywhere instantly.
  • **Reduce customer support volume** by eliminating errors caused by incorrect or outdated product information.

How it works

Every product features a master record within the PIM-containing attributes, media, and technical specifications-which automatically synchronises with connected channels like your website, B2B portal, or marketplaces whenever information is updated.

What you get beyond an isolated module

The module is not a separate app connected through files. It runs on the same platform, with the same master data, the same access rights and the same audit trail as every other CRMconnect module.

Native module, not a connector

Every module, solution and feature in CRMconnect is native. No third-party licences and no integrator needed to move data between systems.

One master data set

Partners, products, prices and the org structure are shared across modules. A change made in one department is instantly visible in the others.

Coexists with your ERP

CRMconnect does not replace the ERP: it sits on top as an operations layer and syncs documents both ways. The accounting ledger stays where it is today.

Fiscal documents and e-invoicing

Invoicing, e-Factura and e-Transport are native, and bank reconciliation maps entries to the chart of accounts before the export to your ERP.

Roles, rights and audit

Every action has an author and a timestamp. Rights are granted per role and per department, and the audit log can be filtered and exported for internal controls.

Mobile and Arvis AI

The same data is available in the field on mobile, and Arvis AI answers questions and builds dashboards straight from a prompt.

How the module reaches production, step by step

You don't start with a six-month project. You start with a free account on your own data, then roll out department by department. Implementation is priced by team size, number of departments, imported data volume and workflow complexity.

  1. 1Free account and structure setup: users, roles, access rights.
  2. 2Data import: partners, products, prices and history, from Excel or straight from the ERP.
  3. 3Workflow configuration: stages, approvals, notifications and owners per step.
  4. 4Connection to your existing ERP so documents flow both ways.
  5. 5Role-based training and a pilot with a small team, in parallel with the current process.
  6. 6Go-live for the whole department, with reports and alerts active from day one.

Frequently asked questions

How does PIM differ from the Product & Service Management module?

Product & Service Management handles the commercial catalogue, such as pricing and quoting logic, whereas the PIM manages rich product content-including descriptions, imagery, and technical specs-for distribution to external channels.

Does the PIM automatically sync with my website or B2B portal?

Yes, any product update made within the PIM is automatically propagated to all connected sales channels via our native synchronization engine.

Questions about the platform and implementation

Do I have to drop my current ERP to use the module?
No. CRMconnect runs as an operations layer on top of your ERP: it exchanges documents through integration while accounting stays in the ERP. It can also run standalone if you don't have an ERP yet.
Are the modules native or integrated third-party apps?
Every CRMconnect module and feature is native, built inside the same platform. No separate licences, no middlemen, no file-based syncing between vendors.
How long until the module is live?
The free account starts immediately, and a department is usually live within a few weeks, depending on imported data volume and workflow complexity.
How is the implementation cost calculated?
By team size, number of activated departments, imported data volume and the complexity of the workflows and integrations required. The monthly subscription is separate from the one-off implementation fee.
Where is the data hosted and who can access it?
Each customer runs on single-tenant pods in AWS or Azure with auto-scaling. Access is controlled per role and department, and every action stays in the audit log.