Logistics

Carrier Management

Quick answer

Centralised management of multiple couriers and carriers: allocation, AWB generation, tracking and performance review.

Key takeaways

Automatic routing to the optimal carrier (cost/zone/SLA)
AWB and label generation from one place
Unified tracking and notifications
Scorecard per carrier (delays, losses)

What carrier management is

Carrier management means unified administration of the relationship with multiple carriers and couriers: automatic carrier selection, AWB generation, tracking and cost/performance analysis.

Why it matters to the board

A well-managed carrier mix reduces delivery cost and raises on-time delivery. Dependence on a single courier increases cost and operational risk.

Key functions

Automatic routing to the optimal carrier (cost/zone/SLA)

AWB and label generation from one place

Unified tracking and notifications

Scorecard per carrier (delays, losses)

How CRMconnect helps

CRMconnect natively integrates local couriers and routes each order to the optimal carrier, generating AWBs automatically and consolidating tracking and performance in one layer.

Real-world example

A retailer manually used a single courier. With CRMconnect multi-carrier routing, rural-zone orders moved to the cheaper carrier for those areas, cutting delivery cost by 12%.

Last updated: 2026-07-17

Frequently asked

Why use multiple couriers?+

Each courier is better on certain zones, weights or services (locker, cash on delivery). A smartly routed mix cuts cost and improves coverage.

How do I pick the courier for each order?+

Through routing rules on cost, zone and SLA, applied automatically. CRMconnect makes this choice per order.

Where CRMconnect fits

Software OMS Software WMS Conectori ERP

Want to see CRMconnect in action?

Personalized demo in 30 minutes - no card, no commitment.

Related terms