Logistics

Track & trace

Quick answer

Real-time tracking of an order or shipment's status and location, from pickup to delivery.

Key takeaways

Internal statuses (picking, packed, shipped)
Courier and carrier statuses (AWB)
Delivery events and POD

What track & trace is

Track & trace is the ability to follow an order/shipment throughout: picked up, in transit, with the courier, out for delivery, delivered. 'Track' is where it is now; 'trace' is the full event history.

What it aggregates

Internal statuses (picking, packed, shipped)

Courier and carrier statuses (AWB)

Delivery events and POD

Why it matters

B2B and B2C customers expect visibility. Track & trace reduces 'where's my order?' calls, builds trust and enables proactive intervention on delays.

How CRMconnect helps

CRMconnect aggregates internal statuses with courier statuses into a unified track & trace, exposed in the B2B portal and to customers, with proactive notifications and a direct link to POD.

Real-world example

An online retailer received hundreds of daily order-status questions. With CRMconnect's unified track & trace (internal + couriers), customers see status themselves, and support questions dropped by over 50%.

Last updated: 2026-07-17

Frequently asked

Difference between track and trace?+

'Track' shows the shipment's current position/status; 'trace' provides the full history of events it went through. Together they give complete journey visibility.

Does it integrate with couriers?+

Yes. CRMconnect aggregates courier statuses (via AWB/API) with internal events, giving a single tracking thread from order to POD.

Where CRMconnect fits

Software OMS Software WMS Portal B2B

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