CRMconnect and Merlin ERP: board summary

Merlin ERP and CRMconnect complement each other and already work together. Merlin ERP (Prodigy Software) is a full ERP, with accounting, production, payroll, stock management, WMS and CRM. CRMconnect connects to Merlin ERP through its API, in an integration that runs in production, and adds a B2B portal, EDI as a provider, mobile SFA and couriers.

How open the ERP is to integrations

The CRMconnect side is the same everywhere: connector, open API, implementation in days or weeks. The difference comes from how the ERP opens up its data.

Partly open: existing connectors, the rest on request

  1. Open
  2. Partly open
  3. Licensed
  4. On request
  5. Enterprise

API available; documentation is not public. CRMconnect uses it in an integration in production.

Criteria: whether the API is public and documented, whether it is included or licensed separately, whether access is developed on request. The level does not describe the vendor's exact prices.

Open platform: you choose who builds the integration

CRMconnect is an open platform. You choose who builds the integrations:

  1. 1.Your own team.
  2. 2.An external team or partner.
  3. 3.The CRMconnect team.

Every option uses the same public API, webhooks and MCP connector, with open documentation. No vendor lock-in.

API documentation

Comparison at a glance

CriterionMerlin ERPCRMconnect
Product typeFull ERP (Prodigy Software): on-premises, as a service or in the cloudOperations platform, runs with or without an ERP
Production / MRPYes: recipes, production orders, machine scheduling, costingNo. Production stays in the ERP.
CRMNative CRM: contacts, calendar, activities, reportsCRM with pipelines, quotes and activities, linked to orders and stock
Mobile app for sales reps (SFA)Not in public materialsSFA app on Android and iOS
Warehouse (WMS)Yes: receiving, picking and inventory on mobile terminals, barcodes, lotsWMS: receiving, picking with scanning and courier delivery
B2B portalNot in public materialsDistributor portal and supplier portal
EDINot in public materialsEDI provider through EDIconnect, integrated with orders, warehouse, invoicing and the portal
APIAPI available; documentation not public on the verification datePublic REST API, webhooks and an MCP connector (OpenAI/ChatGPT, Anthropic/Claude and others). Zapier and Make.
PriceNo public pricing; presentation request formPublic, on the pricing page. Trial with no card.
Working together-API integration between CRMconnect and Merlin ERP, in production
Track record and customersMore than 150 implementations, according to the websiteBuilt by AZUVIO SRL, Bucharest. Customers in distribution, retail and manufacturing.

Complementarity radar

  • Merlin ERP
  • CRMconnect
  • Together
  • unverified
Levels are based on public information verified on 29.10.2026 and on CRMconnect data; they are not quality scores. Scale: 0 = not in public materials, 1 = through partners or add-on, 2 = on request or licensed, 3 = native. Agility: 3 = yes, 0 = no (from public sources).
Level per axis, with source
AxisMerlin ERPCRMconnectTogetherSource
Foundation
Accounting & tax3 · nativeAccounting and tax returns (D100, D112, D300, D390, D394); SAF-T and e-Factura not on the module pages1 · partial (invoicing and e-Factura)Invoicing, e-Factura and e-Transport; SAF-T and accounting stay in the ERP3Modul Contabilitate · Facturare & e-Factura
Production & MRP3 · native0 · not in public materialsProduction stays in the ERP3Producție · Comparația ERP vs CRM
Payroll3 · native0 · not in public materialsPayroll stays in the ERP3Salarii · Comparația ERP vs CRM
Stock & inventory accounting3 · nativeStock management; WMS on mobile terminals2 · partial (operational stock)Stock by location and warehouse; inventory accounting stays in the ERP3Gestiune stocuri · Gestiune stocuri
Agility
Public pricing0 · noNo public pricing; presentation request form3 · yesPublic prices on the pricing page3erp.ro · Tarife
Documented public API0 · noAPI documentation not public3 · yesPublic documentation at docs.crmconnect.ro3Merlin ERP · docs.crmconnect.ro
Start with one moduleunverified3 · yesModules switched on one at a time3erp.ro · Module
Connected operations
Sales & orders3 · nativeSales orders, quotes, pro forma invoices, delivery notes3 · nativeMulti-channel orders, PIM, integrated email client3Gestiune stocuri · Order Management
B2B portal0 · not in public materialsNot in public materials3 · native3erp.ro · Portal B2B distribuitori
EDI (EDI provider)0 · not in public materialsNot in public materials3 · nativeEDI provider through EDIconnect3erp.ro · EDI
Mobile SFA0 · not in public materialsCRM with no mobile sales app mentioned3 · nativeNative SFA with prospecting, Android and iOS3erp.ro · Aplicație mobilă SFA
Couriersunverified3 · nativeMore than 230 courier companies, in about 35 countries3erp.ro · Curierat
Integrations & connectors2 · on request or licensedAPI available, not publicly documented; CRMconnect integration in production3 · nativeMore than 100 connectors, more than 230 couriers, EDI, API, webhooks, MCP3Merlin ERP · Integrări

How they work together

  • Merlin ERP keeps accounting, production, payroll and stock.
  • CRMconnect takes the B2B portal, EDI, mobile SFA, couriers and multi-channel orders.
  • API integration, already in production at a group of DIY companies.

When we are not the right choice

  • Production and payroll: they stay in Merlin ERP.
  • SAF-T: CRMconnect does not do SAF-T at the moment; it is done from the accounting ERP.
  • Accounting and financial analysis: they stay in Merlin ERP and Data.AI.

When we are

  • You want connected commercial and logistics operations: sales, orders, purchasing, stock, warehouse, couriers and invoicing.
  • You work with or without an ERP.

When you change your ERP

  • Operations do not stop: CRMconnect keeps running sales, orders, warehouse, purchasing and portals, without a pause.
  • Links move to the new ERP: Connectors are reconfigured: the old endpoints become the new ones. Processes, users and operational history stay in CRMconnect. Data mapping is done in the project.
  • Clean data for the new ERP: CRMconnect becomes a source of clean data for the new ERP: customers, products and PIM, prices, suppliers, commercial documents and operational history, via API or export. Accounting history stays in the old ERP.

A group of DIY companies: CRMconnect and Merlin ERP together

A group of DIY companies with combined revenue of about 400 million lei and about 250 employees. CRMconnect works with Merlin ERP through an API integration, in production. Merlin ERP stays the group's ERP; connected operations run in CRMconnect, and data moves daily through the API.

The first 30 days and beyond: a typical path

  1. Day 1: Users and the first module, for example the CRM and the sales pipeline.
  2. Weeks 1-2: A second module, as needed: orders, portal or purchasing.
  3. Weeks 4-6: Full integration with the ERP.

A pilot on a single flow usually takes 2-4 weeks.

Next steps

Sources: https://www.erp.ro/, https://www.erp.ro/merlin_erp/, https://www.erp.ro/merlin_erp/modul-contabilitate/, https://www.erp.ro/merlin_erp/program-gestiune-stocuri/, https://www.erp.ro/merlin_erp/program-productie/, https://www.erp.ro/merlin_erp/program-salarii/, https://www.erp.ro/merlin_erp/program-wms/, https://www.erp.ro/solutii-software/crm/, https://www.erp.ro/data-ai/, https://www.erp.ro/despre-noi-prodigy-software/. Merlin ERP is a trademark of its owner. This comparison uses public information available on 29.10.2026. If you spot an error, write to us at hello@crmconnect.ro.