Vendor-provided ROI calculations often rely on generic percentages from international studies. A credible calculation uses your company's actual figures: number of reps, their hourly rates, average order value, and current conversion rates.
We recommend measuring these three sources before implementation to establish a real benchmark for a 90-day post-launch review.
In short
- Administrative hours saved × internal hourly cost.
- Follow-up recovered opportunities × average value × conversion rate.
- Quoting errors avoided × average cost per error.
- Total cost: subscription + implementation + internal time.
- Pre- and post-implementation measurement using consistent definitions.
Simplified monthly calculation model
Monthly Benefit = (hours saved × hourly cost) + (recovered opportunities × average value × conversion rate). Monthly Cost = subscription + implementation amortised over 24 months. The difference, tracked over three consecutive months, confirms if the investment is performing.
Common pitfalls
Three frequent calculation errors to avoid:
- Counting saved hours that aren't actually redirected into commercial activity.
- Attributing growth caused by seasonality or market trends to the CRM.
- Omitting the internal cost of administration and data hygiene maintenance.
Frequently asked questions
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Native modules for sales, quoting and reporting, integrated with the ERP you already run.
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