B2B orders
Quick answer
B2B orders are orders placed by one company with another, usually under a contract, at negotiated prices and with deferred payment.
Key takeaways
- Contract prices per customer, not a single price list
- Large, recurring quantities, often repeated from history
- Payment term and credit limit, not immediate card payment
- Several users at the same customer: the person ordering, procurement, finance
- Documents: order, despatch advice, invoice
What B2B orders mean
B2B (business-to-business) orders are the orders through which one company buys from another: a distributor from a manufacturer, a store from a distributor, or a company from its supplier. The customer is a company, not an end consumer.
How they differ from B2C orders
- Contract prices per customer, not a single price list
- Large, recurring quantities, often repeated from history
- Payment term and credit limit, not immediate card payment
- Several users at the same customer: the person ordering, procurement, finance
- Documents: order, despatch advice, invoice
Where B2B orders come from
- Sales agents, from the mobile app
- B2B portal, where the customer orders on their own
- EDI, from retail chains
- E-mail and phone, entered afterwards by the back office
How CRMconnect helps
CRMconnect gathers orders from all these channels into a single flow, validates them against stock and credit limit, and sends them to the ERP and the courier. The details are on the page about the order management program. Customers can place their own orders in the B2B portal for distributors.
Real-world example
A manufacturer sells to a regional distributor under contract, with its own price list. The distributor's agent enters the order from the mobile app, and a partner store repeats its own order from history in the portal. Both orders enter the same flow, with each customer's price and terms.
Last updated:
Frequently asked
What are B2B orders?+
B2B orders are orders placed by one company with another, usually under a contract, at negotiated prices, with deferred payment and documents such as the order, despatch advice and invoice.
What is the difference between B2B and B2C orders?+
In B2B the customer is a company, prices are contractual per customer, orders are large and repeated, and payment is deferred within a credit limit. In B2C the end consumer buys, usually at list price and with immediate payment.
How are B2B orders taken?+
Through several channels: agents with the mobile app, a B2B portal where the customer orders on their own, EDI from retail chains, e-mail and phone. In an order management program they all enter the same flow and are validated against stock and credit.
Where CRMconnect fits
Where CRMconnect helps
Orders from EDI, e-commerce APIs or manual entry go into a single flow and are checked automatically against available stock.
Related terms
B2B (business-to-business)
B2B (business-to-business) means trade between two companies: one sells products or services to another, not to consumers, usually at negotiated prices.
B2B commerceB2B Portal
An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.
TechnologyOMS (Order Management System)
The system centralizing orders from every channel (EDI, online, phone, field agent) and orchestrating execution.
B2B commerceSelf-service ordering
The model where the B2B customer places orders online themselves, without going through an agent or back office.