B2B Portal
Quick answer
An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.
Key takeaways
- Removes orders placed by phone, e-mail and WhatsApp
- Cuts manual re-keying errors in the ERP
- Shows real-time stock availability and delivery dates
- Frees the sales team from repetitive orders
What a B2B portal is
A B2B portal is an online ordering platform built for business customers, not end consumers. Unlike a B2C shop, it shows per-customer contract prices, negotiated discounts, credit limits and personalised catalogues.
What it solves
- Removes orders placed by phone, e-mail and WhatsApp
- Cuts manual re-keying errors in the ERP
- Shows real-time stock availability and delivery dates
- Frees the sales team from repetitive orders
Difference from classic e-commerce
A B2B portal starts authenticated: each customer sees only their assortment, prices and terms. Flows include internal approvals, account-based (not card) ordering and quick reorder from history.
How CRMconnect helps
The CRMconnect B2B portal syncs with your ERP and WMS for live stock and prices, turns orders straight into ERP documents, and gives your distributors a complete self-service experience.
Real-world example
An FMCG distributor with 600 customers received 70% of orders by phone and e-mail. After launching the CRMconnect B2B portal, 55% of orders moved online within 3 months, and average order processing time dropped from 12 to 2 minutes.
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Frequently asked
How does a B2B portal differ from a normal online shop?+
A B2B portal shows per-customer contract prices, works on account and credit (not card payment), includes internal approvals and personalised catalogues — all behind login.
Does the portal integrate with my ERP?+
Yes. The CRMconnect B2B portal syncs bidirectionally with the ERP for stock, prices, customers and orders, so an online order becomes an ERP document automatically.
Do customers see different prices?+
Yes, each customer sees their negotiated price, volume discounts and any allocated promotions — not a single list price.
Where CRMconnect fits
Related terms
Self-service ordering
The model where the B2B customer places orders online themselves, without going through an agent or back office.
B2B commerceContract pricing
Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time.
B2B commerceLive stock availability
Real-time display in the B2B portal of available stock and estimated delivery date per product.
B2B commercePunchOut (cXML / OCI)
A mechanism where the buyer browses the supplier catalogue directly from their own procurement system.