Contract pricing
Quick answer
Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time.
Key takeaways
- Fixed price per customer/SKU — negotiated by contract
- Percentage discount per category — e.g. -12% on the whole X range
- Volume tier (tiered) — lower price above certain quantities
- Temporary promotions — valid within a time window
What contract pricing is
Contract pricing (customer-specific pricing) is the negotiated rate for a customer or group, differing from list price. It can be fixed prices, percentage discounts or volume tiers.
Rule types
- Fixed price per customer/SKU — negotiated by contract
- Percentage discount per category — e.g. -12% on the whole X range
- Volume tier (tiered) — lower price above certain quantities
- Temporary promotions — valid within a time window
Why it matters
In B2B, price is not uniform. If the portal can't show each customer's correct price, online ordering becomes impossible and you fall back to phone/e-mail.
How CRMconnect helps
CRMconnect pulls price grids from the ERP/CRM and applies them automatically in the portal and SFA, so each customer sees exactly their negotiated price, including volume discounts and promotions.
Real-world example
A distributor had 4 price grids and dozens of per-customer exceptions managed in Excel. After centralising in CRMconnect, the correct price applies automatically in the portal and for agents, eliminating misbillings and price disputes.
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Frequently asked
How are pricing rules prioritised?+
The system applies the most specific rule: a fixed per-customer/SKU price beats a category discount, which beats list price. Active promotions can temporarily override.
Does it sync with the ERP?+
Yes. Price grids and discounts are pulled from the ERP/CRM, so the portal and agents always use the same source of truth.
Where CRMconnect fits
Related terms
B2B Portal
An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.
B2B commercePersonalised B2B catalogue
Assortment and product content displayed differently per customer, by contract, region or segment.
B2B commerceCredit limit & balance
Commercial exposure control: the portal checks the customer's credit limit and balance before accepting the order.
B2B commerceSelf-service ordering
The model where the B2B customer places orders online themselves, without going through an agent or back office.