Personalised B2B catalogue
Quick answer
Assortment and product content displayed differently per customer, by contract, region or segment.
Key takeaways
- Restricted assortment — the customer sees only what they may order
- Hidden products — items unavailable to certain segments
- Enriched content (PIM) — sheets, attributes, images, documents
- Recommendations — complementary products, up-sell
What a personalised catalogue is
A personalised catalogue shows each B2B customer only the products relevant to them: the contracted assortment, products allowed in their region, or the negotiated range — not the entire catalogue.
Forms of personalisation
- Restricted assortment — the customer sees only what they may order
- Hidden products — items unavailable to certain segments
- Enriched content (PIM) — sheets, attributes, images, documents
- Recommendations — complementary products, up-sell
Why it matters
A personalised catalogue increases relevance and order speed, avoids erroneous orders on disallowed products, and supports commercial strategy (channels, regions, exclusivities).
How CRMconnect helps
CRMconnect combines product data (PIM) with per-customer commercial rules to deliver a personalised catalogue in the portal, with rich sheets and the correct assortment for each account.
Real-world example
A manufacturer with exclusive regional distribution showed everyone the same catalogue, generating orders from unauthorised regions. With CRMconnect's personalised catalogue, each distributor sees only their range, removing channel conflicts.
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Frequently asked
Can I hide products for certain customers?+
Yes. The assortment is configured per customer or segment, so each account sees only allowed products, with their contract prices.
What role does PIM play here?+
PIM supplies the rich product content (attributes, images, documents) shown in the catalogue, ensuring consistent, complete sheets for each customer.
Where CRMconnect fits
Related terms
B2B Portal
An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.
B2B commerceContract pricing
Individually negotiated per-customer B2B prices, different from list price, applied automatically at order time.
TechnologyPIM (Product Information Management)
The source system for all product data - attributes, images, descriptions - distributed to every channel.
B2B commercePunchOut (cXML / OCI)
A mechanism where the buyer browses the supplier catalogue directly from their own procurement system.