Live stock availability
Quick answer
Real-time display in the B2B portal of available stock and estimated delivery date per product.
Key takeaways
- Available stock (ATP) — physical stock minus existing reservations
- Replenishment lead time — for temporarily out-of-stock products
- Stock per warehouse — if multiple ship-from points exist
What live availability is
Live stock availability means the B2B portal shows the customer the real stock available to sell (not just book stock) and an estimated delivery date, updated in real time from the WMS/ERP.
What it actually shows
- Available stock (ATP) — physical stock minus existing reservations
- Replenishment lead time — for temporarily out-of-stock products
- Stock per warehouse — if multiple ship-from points exist
Why it matters
A customer who orders a product shown 'in stock' but actually missing loses trust in the portal. Live availability reduces backorders, cancellations and complaints.
How CRMconnect helps
CRMconnect connects the B2B portal to the WMS and ERP for real available stock (ATP), showing the customer what they can buy now and when the rest arrives — reducing unfulfillable orders.
Real-world example
A distributor displayed book stock, generating 8% unfulfillable orders. After connecting the portal to real ATP in CRMconnect, the unfulfillable rate dropped below 1%, and 'I ordered but you don't have it' complaints nearly disappeared.
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Frequently asked
Difference between book stock and available stock?+
Book stock is the recorded quantity; available stock (ATP) is what can actually be sold now — physical stock minus reservations already allocated to other orders.
How fast does it update?+
With WMS/ERP integration, availability updates in real or near-real time, so two customers can't simultaneously order the same last unit.
Where CRMconnect fits
Related terms
B2B Portal
An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.
OperationsATP - Available to Promise
The stock quantity that can be safely promised to a new order, accounting for on-hand stock, allocations and future inbound.
B2B commerceSelf-service ordering
The model where the B2B customer places orders online themselves, without going through an agent or back office.
OperationsOrder cycle time
The total time from order placement to delivery to the customer - a direct measure of operational speed.