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TechnologySSOT

Single Source of Truth (SSOT)

Quick answer

The principle that each piece of data has one authoritative place, avoiding conflicting versions across systems.

Key takeaways

  • Set the authoritative system per data type
  • The rest consume from there (sync, not parallel copies)
  • Master data management for reference data

What single source of truth is

Single source of truth (SSOT) means that for each data type (stock, price, order, customer) there is one system considered authoritative, and the others sync from it, instead of holding their own contradicting versions.

Why it matters to the board

Without SSOT, ERP stock differs from the website's, the CRM price differs from billing - and every decision is made on wrong data. SSOT removes endless reconciliations and costly errors.

How it is implemented

  • Set the authoritative system per data type
  • The rest consume from there (sync, not parallel copies)
  • Master data management for reference data

How CRMconnect helps

CRMconnect acts as a consolidation layer: it keeps the ERP as the accounting source of truth and becomes the single source for available stock and order status across all channels, eliminating divergent versions.

Real-world example

A company had 3 different stock values (ERP, site, marketplace). Consolidating on available stock in CRMconnect created one authoritative value, stopping overselling.

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Frequently asked

Does SSOT mean one system for everything?+

No. It means one authoritative system per data type. The ERP stays the source for accounting; the operational layer for live stock and orders.

How does it relate to MDM?+

Master data management ensures SSOT for reference data (products, customers), an essential part of the principle.

Where CRMconnect fits

Conectori ERP Software OMS Integrări CRMconnect

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Related terms

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MDM (Master Data Management)

The discipline of maintaining a single source of truth for key data: products, customers, suppliers, prices.

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Smart Layer

Modern orchestration layer over the existing ERP - adds OMS, WMS, EDI, marketplace without replacing accounting.

B2B commerce

Live stock availability

Real-time display in the B2B portal of available stock and estimated delivery date per product.

Technology

Real-time vs batch syncing

The two ways of moving data between systems: instantly on each event, or grouped at scheduled intervals.