The Golden Rule: one owner for each field
Most failed integrations share the same cause - two systems both believing they own the price or the stock level. In CRMconnect, the owner of each entity is explicitly declared during configuration, and the other system becomes a consumer.
- Master data and stock: ERP is the owner.
- Pipeline, quotes, and sales activity: CRMconnect is the owner.
- Fiscal documents: Issued in CRMconnect, recorded in the ERP.





