Back to Glossary
B2B commerce

B2B E-commerce

Quick answer

Electronic commerce between companies: business customers ordering online, with contract prices, credit and B2B-specific flows.

Key takeaways

  • Contract prices, not shelf prices
  • Credit payment, not just card
  • Fast reorder from history
  • Integration with the buyer's systems (punchout)

What B2B e-commerce is

B2B e-commerce is online selling between companies, different from B2C in: prices and catalogues personalised per customer, payment terms and credit, repeat orders and large volumes, internal approvals and integration with the buyer's ERP.

Why it matters to the board

B2B customers expect an ordering experience as simple as B2C. A digital B2B channel reduces cost-to-serve (call centre), increases order frequency and builds loyalty.

Differences from B2C

  • Contract prices, not shelf prices
  • Credit payment, not just card
  • Fast reorder from history
  • Integration with the buyer's systems (punchout)

How CRMconnect helps

CRMconnect offers a B2B portal with contract prices, real stock, reorder from history and ERP integration, moving orders from the call centre to self-service, without replacing the existing accounting.

Real-world example

150 HoReCa customers migrated to the CRMconnect B2B portal for 24/7 self-service ordering, cutting call-centre volume from 4 to 1.5 FTE and increasing order frequency.

Last updated:

Frequently asked

Is B2B e-commerce like a regular online store?+

No. It has per-customer prices, credit payment, reorder from history, approvals and ERP integration - flows specific to the B2B relationship, not shelf selling.

Does it replace my sales reps?+

No, it relieves them. Routine orders move to self-service, and reps focus on advisory and account development.

Where CRMconnect fits

Portal B2B Software OMS Conectori ERP

Want to see CRMconnect in action?

Personalized demo in 30 minutes - no card, no commitment.

Related terms

B2B commerce

B2B Portal

An online platform where business customers (distributors, retailers, HoReCa) place orders 24/7 at their contract prices.

B2B commerce

Self-service ordering

The model where the B2B customer places orders online themselves, without going through an agent or back office.

B2B commerce

Personalised B2B catalogue

Assortment and product content displayed differently per customer, by contract, region or segment.

B2B commerce

PunchOut (cXML / OCI)

A mechanism where the buyer browses the supplier catalogue directly from their own procurement system.