B2B online ordering portal

B2B Online Ordering Portal: 24/7 Self-Service for Your Customers

In short

A B2B ordering portal allows your customers to order anytime with their specific contract prices, live stock levels, and automated credit limit checks. Orders flow directly into the system, eliminating the need for manual transcription from emails or mobile messaging apps.

Trusted by operations teams at

Kastamonu logoSamsung Romania logoArabesque | Mathaus logoHenkel logoDuctil SA | Lincoln Electric logoWürth logo

Who searches for this and why

Someone searching for 'B2B online ordering portal' runs a distribution business where the back-office spends all day transcribing orders. They want to shift that effort to the customer without losing control over pricing or credit terms.

What "B2B Ordering Portal"

A B2B ordering portal is an online interface through which a company's business customers (retailers, HoReCa, service providers) place their own orders. They gain access to the product catalogue, real-time stock availability, and negotiated contract prices, with all commercial limits automatically applied.

1

Immediate impact on your back-office operations

Orders no longer require manual entry, which completely eliminates the most common category of data entry errors.

  • Zero orders lost in email inboxes or mobile messaging threads.
  • The price applied is always the contract price, never based on staff memory.
  • Orders exceeding credit limits are automatically held before fulfillment.
  • Back-office staff transition from manual typing to managing exceptions and driving sales.
2

Why customers choose the portal over calling you

Adoption is driven by utility, not just an announcement: customers order faster than they can over the phone and see data they would otherwise have to request.

  • Rapid reordering based on their own order history.
  • Live stock levels and estimated delivery dates without calling in.
  • All their documents in one place: invoices, delivery notes, and balance statements.
  • Bulk ordering via lists or file imports for high-volume accounts.
3

Unified Portal and EDI workflows

Large partners demand EDI as a contractual requirement, while smaller ones prefer the portal. CRMconnect treats them identically: whether a document arrives via the web interface or an EDIFACT message, it follows the same allocation and delivery process.

Free audit · free

EDI and B2B portal connection audit

Tell us which partners you work with and which documents you exchange today, and we tell you what can be automated, in what order and with what mapping effort.

  • The list of partners and messages we can cover
  • The real effort of mapping your item master
  • The connection order, by impact
Write to us about EDI

Opens instantly, no form required.

Or get it by email, together with the next steps

We send a confirmation email. No spam, no card, unsubscribe in one click.

Frequently asked questions

Questions about B2B online ordering portal

Topic pillar

B2B Portal and EDI

24/7 ordering for clients and partners with contract pricing, live stock, credit limits, and native EDI.

See the whole pillar: B2B Portal and EDI

Want to see how this looks on your process?

30 minutes, no product pitch: we map your current flow and show you in writing what can be automated on top of the systems you already run.