CRMconnect vs an online invoicing app: invoicing is one step of the flow, not the flow

The short answer

Online invoicing software does one thing well: it issues invoices quickly and sends them to e-Factura, usually on a simple subscription. For a company with stock and deliveries, though, the invoice is the last step: before it come the quote, the order with reserved stock, warehouse preparation and the AWB, and after it comes the payment. CRMconnect generates the invoice from the delivered order, with e-Factura and e-Transport, and links it to the payment. If you already have invoicing software, CRMconnect can connect to it.

One-page summary for the board

Open platform: you choose who builds the integration

CRMconnect is an open platform. You choose who builds the integrations:

  1. 1.Your own team.
  2. 2.An external team or partner.
  3. 3.The CRMconnect team.

Every option uses the same public API, webhooks and MCP connector, with open documentation. No vendor lock-in.

API documentation

By role: what changes for each

Pick your role. Each panel has the questions to ask and the first step.

When is invoicing software no longer enough?

What you gain

  • When the invoice is just the last step of a flow with quotes, orders, stock and deliveries.
  • When the same data is copied from the order into the invoice and into the courier app.
  • When you want to see the order, the delivery and the payment in one place.

What it looks like in practice

You can keep the invoicing software and connect CRMconnect to it, or invoice directly from CRMconnect.

Questions to ask

  • Which document does an invoice start from today?
  • How many applications does an order touch before payment?

What an online invoicing app does well

Briefly and fairly: for many companies, it is exactly the right tool.

  • You issue an invoice in minutes, with no configuration.
  • Sending to e-Factura (SPV) is usually included.
  • Simple subscriptions, suited to small companies.
  • Recurring invoices and basic payment reports.

Invoicing is one step of the flow, not the flow

What the full flow looks like in a distribution company, from quote to cash.

  1. 1. Quote

    With the customer's prices and available stock.

  2. 2. Order

    From a rep, the B2B portal, EDI or the online store; stock is reserved.

  3. 3. Warehouse

    Order preparation, with scanning, and the quantities actually delivered.

  4. 4. AWB

    Generated from the order, with the chosen courier company.

  5. 5. Invoice

    From the delivered quantities; e-Factura in SPV and e-Transport with a UIT code.

  6. 6. Payment

    The bank statement is matched to the invoice automatically.

Invoicing software usually covers step 5 and, sometimes, part of steps 3 and 6.

An online invoicing app versus CRMconnect

CRMconnect vs an online invoicing app: invoicing is one step of the flow, not the flow. Verified on 29.10.2026.
CriterionInvoicing appCRMconnect
RoleIssuing and sending the invoice.The full flow: quote, order, stock, delivery, invoice, payment.
Where the invoice startsUsually created by hand or from a pro forma.From the delivered order, with the same quantities and prices.
e-FacturaYes, the core function.Native: e-Factura in SPV and e-Transport with UIT code. e-Factura
StockIn some apps, as an inventory module.Stock by location and warehouse, reservation per order, WMS with scanning. WMS
Delivery and AWBVaries; usually through a separate integration.More than 230 courier companies, in about 35 countries; AWB from the order. Couriers
PaymentMarking payments; in some apps, with statement import.Automatic bank reconciliation, with payments linked to invoices.
Sales and quotesNot the category's purpose.Multiple pipelines, quoting, integrated email client, helpdesk, projects and tasks.
B2B portal and EDINot the category's purpose.B2B portal for distributors and a native EDI module with retail chains.
AccountingExport to the accounting software.Export or sync to the ERP or accounting software.
TogetherThe invoicing app stays.Connectors for invoicing apps used in Romania. Integrations

Two-hemisphere radar

On the left, what the other solution does well; on the right, the operations of a distribution or manufacturing company in Romania.

  • Invoicing app
  • CRMconnect
  • unverified
Levels are based on public information verified on 29.10.2026 and on CRMconnect data; they are not quality scores. Online invoicing app = the category of web apps for issuing invoices. Assessed per category, not per product. Scale: 0 = not the category's purpose, 1 = through a separate integration, 2 = partial or in some apps, 3 = native.
Level per axis, with source
AxisInvoicing appCRMconnectSource
What online invoicing does well
Fast invoice issuing3 (native)The core function3 (native)From the delivered orderInvoicing & e-Factura
e-Factura sending (SPV)3 (native)Usually included3 (native)Native, with status trackingRomanian Ministry of Finance: RO e-Factura · e-Factura ANAF
Same-day start3 (native)Account and first invoice2 (configuration, from a few days)Modules
Recurring invoices3 (native)Common in the category3 (native)Recurring billingInvoicing & e-Factura
The flow around the invoice
Order with reserved stock0 (not the category's purpose)3 (native)Multi-channel OMSOrder Management
Stock & warehouse2 (in some apps, as an inventory module)3 (native)Stock by location, WMSWarehouse (WMS)
AWB from the order1 (through a separate integration)3 (native)More than 230 courier companiesCouriers
Sales & quotes0 (not the category's purpose)3 (native)Pipeline, quoting, SFASales pipelines
EDI & B2B portal0 (not the category's purpose)3 (native)Native modulesEDI
Payment matched to invoice2 (in some apps)3 (native)Automatic bank reconciliationInvoicing & e-Factura

Together: keep your invoicing app

You do not have to change your invoicing app. CRMconnect has connectors for invoicing apps used in Romania.

  • The order, stock and delivery are handled in CRMconnect.
  • The delivered order's data reaches the invoicing app through a connector; the invoice is issued there.
  • Later, if you want, invoicing can move to CRMconnect too.

What fits, when

When the invoicing app alone is enough

  • A very small company, with a few invoices a month, no stock and no deliveries.
  • Services billed monthly, with no orders and no warehouse.
  • You have no reps, B2B portal, EDI or couriers.

When CRMconnect makes sense

  • The invoice starts from an order with stock and delivery.
  • You work with reps, distributors or retail chains.
  • You want AWB, e-Factura, e-Transport and payment from the same flow.
  • The same data is copied between several applications today.

Frequently asked questions

Does CRMconnect replace invoicing software?
It can, but it does not have to. You can invoice directly from CRMconnect or keep your invoicing app, connected through a connector.
Does CRMconnect send invoices to e-Factura?
Yes. The invoice is generated from the delivered order and sent to SPV, and the message status is tracked automatically. e-Transport with a UIT code, from the same flow.
What do I gain if I already have invoicing software?
The link to everything else: the order with reserved stock, warehouse preparation, the AWB and the payment, without copying data from one application to another.
Which invoicing apps does CRMconnect connect to?
CRMconnect has connectors for invoicing apps used in Romania. The list is on the integrations page.
When does CRMconnect not make sense?
For a very small company, with a few invoices a month, no stock and no deliveries, simple invoicing software is usually enough.
Does accounting move into CRMconnect?
No. Accounting stays in the accounting software or the ERP; CRMconnect exports or synchronises the documents.
Where can I see prices?
CRMconnect prices are public, on the pricing page, with a no-card trial.

See the full flow, from order to payment

Show us how an invoice is issued today. We show you where it would start in CRMconnect.

This page compares CRMconnect with a category of applications (online invoicing apps), not with a specific product; the category description is general and differs from one app to another. If you spot an error, write to us at hello@crmconnect.ro.