CRM by industry

CRM for Automotive & Spare Parts Distribution

CRMconnect for the automotive sector streamlines the relationship between distributors, dealers, and service centres. It features a PIM-driven parts catalogue with full technical attributes, a B2B portal for self-service ordering based on real-time stock, and integrated claims management for warranties and returns-all natively synced with your ERP.

What hurts today in automotive

  • Parts orders received via phone, leading to reference errors
  • Product catalogues scattered across multiple un-synced files
  • Service centres lack stock visibility, causing constant phone inquiries
  • Warranties and returns tracked manually via email

Unified Catalogue Across All Channels

The native PIM module centralises references, technical attributes, and documentation, feeding your sales offers, B2B portal, and online channels. A single update propagates everywhere instantly.

  • PIM for technical references, cross-compatibility, and documentation
  • B2B Portal for dealers and workshops with contract-specific pricing
  • Multi-warehouse stock visibility at the point of order
  • Ticketing for warranties, returns, and technical claims

Seamless Order-to-Cash Workflow

Orders placed via the portal or by sales agents undergo automated price and credit limit validation before reaching the ERP for invoicing and dispatch, including automated shipping label generation.

Data-Driven Partner Relationships

Monitor order frequency, lifetime value per partner, high-frequency return rates, and resolution times to identify where you are losing market share in the network.

Recommended modules for automotive

PIM Product Information System

Master your product catalogue with automated, consistent distribution across all sales channels.

See the module for automotive →

Customer Portal

Empower your clients with 24/7 access to orders, documents, and real-time status through a native self-service portal integrated directly into your CRM.

See the module for automotive →

Inventory & Warehouse Management

Track products accurately with real-time updates, automated replenishment alerts, and full stock traceability.

See the module for automotive →

Ticketing System

Centralise customer requests, automate ticket allocation, and track status until resolution.

See the module for automotive →

Last-Mile Delivery Automation

Connect your CRM with courier platforms - automated shipping label generation and real-time delivery tracking.

See the module for automotive →

ERP/WMS API Integration

Establish a bidirectional connection with your ERP and WMS for complete operational data synchronisation.

See the module for automotive →

Frequently asked questions

Can partners place orders online independently?
Yes, via the B2B portal, which displays their specific contract prices, credit balance, and full order history.
Can warranty claims be managed within the system?
Yes, through native ticketing linked directly to specific orders and customers, maintaining a complete audit trail.
How is stock synchronisation handled?
Via native API connections with your ERP (such as SAP Business One or Microsoft Dynamics 365) or WMS, ensuring real-time availability on the portal.

Digitise Your Partner Ordering Process

Start your 14-day free trial. Test the B2B portal with a few references and a pilot partner today, no card required. Pricing from 12 EUR per user per month.